My name is Nikolaj Astrup. I’m the guy behind Refuga and Tabei. Besides working in traveling myself, I’ve travelled full-time for the last 3 years trying to learn as much about the travel industry as possible.
From talking with small villa owners in Italy, to CMO’s of big, global hotel chains, speaking at industry events and running my own travel agency, I understand the dynamics, challenges and opportunities of the industry
Facebook as the tool
Before working in travel and deciding to dedicate my time to that industry, my background was in online marketing. I have over 10 years of experience with e-commerce management, SEO and managing large budgets for online marketing. You can see my experiences on LinkedIn here.
The last years, across industries I’ve worked in, I’ve seen the growing opportunities with Facebook and Facebook’s Ad system. In my own travel agency it’s been the key tool to spread the concept to exactly the right people across the whole world.
Over the last few years I have been more and more focused on Facebook’s Ad system. Besides allocating a big budget of my own money, I’ve also paid some of the best Facebook Ads specialists out there for private teaching and feedback.
I know what I do
I’ve been lucky shared my experiences about online marketing in the travel industry at some of the biggest events in the industry, including Business Travel Show in London and World Travel Market in both London and São Paulo.